Our video on Youtube

Example of our final storyboard

Soul music research

Here is some research I found on soul music:

Soul music combines rhythm and blues and gospel music, originating in the United States. According to the Rock and Roll Hall of Fame, soul is

"music that arose out of the black experience in America through the transmutation of gospel and rhythm & blues into a form of funky, secular testifying."

Some Soul Subgenres

Mowtown: Strongly rhythmic, and influenced by gospel music. The Motown Sound often includes hand clapping, a powerful bass line, violins, bells and other untraditional instruments.

Deep soul and southern soul: Combining R&B's energy with pulsating southern United States gospel music sounds

Blue-eyed soul: Usually performed by white artists, blue-eyed soul is often characterized by catchy hooks and melodies

Neo soul: A mixture of 1970s soul-styled vocals and instrumentation with a contemporary R&B sound, hip hop beats and rap interludes. The style first appeared in the mid 1990s

Soul Artists and some of their Videos

Old:

• Gladys Knight & The Pips

"The End Of Our Road"

• The Marvelettes
• Diana Ross & The Supremes
• Elvis Presley

"Jailhouse Rock"

• Jackson 5

"ABC"

New:

• Joss Stone

"Tell Me Bout It"

• Lemar
• Lauren Hill

"Everything Is Everything"

• Aaliyah
• Alicia Keys
• Amy Winehouse

"Rehab"

Press Releases

In terms of press Releases musicbizacademy.com has everything you need to know. I will at some point copy and paste the most important parts of i and put it into this blog, but until then here is the link:
http://www.musicbizacademy.com/articles/pressrelease.htm

Choice FM

I was listening to Asha's Request Hour on Choice FM and she was talking about how independant artists could send them their singles/albums and they would listen to them and give them feedback. They have even aired some idie artists on some of their shows (not just the late night shows but Masterstepz 6-8). this shows that even some radio stations help indie artists by talking about/airing their songs.

Music Promo Tips

(http://www.bardscrier.com/musicbiz/)

· The cheapest and most effective way of marketing your music is by not doing it at all. Rather, it's by getting other people to do it for you: The easiest way to do this is by causing people to know about you by word of mouth. For example if you reach one person then they can talk about you and invite you to their gigs.
· But I became a fan and started telling my friends about them when Larry Kirwan, the lead singer of Black 47, emailed me back: through blogs such as Myspace people are able to find out more about you and your band not only through your page but because you are able to comment them back, making them feel a sort of personal connection because not every band takes the time to do this

· Although exposure is critical to success in the entertainment business, the high cost of traditional marketing has made generating widespread publicity beyond the reach of many independent artists, labels and emerging companies: To overcome this many online companies have opened up in order to cater for those independent artists trying to distribute their music to the public. For example there is the Billboard and Vocus Music and Entertainment SEO Press Release Service which was launched on the 24th October 2006.
· Top 13 Music Marketing Articles of March 2006

1. The Price Is Right: Making Money With the Real Deals
2. Passive Income for Musicians
3. 5 Unique Ways To Get FREE Advertising for Your Band
4. Making Money with Free Stickers Inside
5. Don't Lose Web Traffic Through Your Email
6. Two Easy Steps to Describing Your Band for Greater Web Traffic and More Fans, Part 1
7. Promoting Your Music Through Amazon.com
8. Who Needs Flyers? How to Generate a Flood of Local Web Site Traffic for your Unsigned Band
9. How to Write Testimonials that Sell Like Magic
10. How to Sell CDs from your Website and Still Keep Your Fans Happy
11. How to Effectively Sell Your CDs Online
12. Cats Know Good Music Promotion When They Hear It
13. eBay auction madness offers a great lesson viral music marketing

Promoting your music via Myspace

For a long time now it has been known that Myspace is a good tool for music artists to promote their bands/themselves as a means to reach more fans. Many people start off on Myspace and grow from the fan base that they create from there. A man named Bob Baker wrote a book on how artists can use Myspace to their full potential. Here are some of his ideas
(go to this page for the full information
http://www.bob-baker.com/af/7myspc.html):



"Attract more fans, sell more music, bring more people to your shows — I guarantee it!" – Bob Baker

With more than 185 million registered users and hundreds of thousands of music acts setting up free profiles on the site, MySpace.com has become a godsend for countless independent artists.
I spent several months researching MySpace and uncovering how the most successful acts use it to reach thousands of fans, make connections, and advance their music careers.
I searched far and wide for useful how-to information on MySpace music marketing ... and couldn't find any. So I decided to publish it myself. Therefore, to help you reach thousands of new fans and make valuable music biz contacts on MySpace (especially if you are just getting started with the site) ... I have published a 132-page, first-ever, one-of-a-kind book called ...

Here's a quick look at some of the Contents:

MySpace: The Big Picture

• What "social networking" is and how it can help you market your music to the masses.
• What successful indie acts like Relient K, My Chemical Romance, Tila Tequila, DJ Heavygrinder, and Hawthorne Heights (as well as major acts like Madonna, Coldplay, Foo Fighters, Black Eyed Peas, and Death Cab for Cutie) know that you don't.

How to Set Up a Killer MySpace Profile

• What most bands do wrong with their profile headline
• Insider tips on fine-tuning your MySpace profile for maximum punch
• How to use the "Influences" and "Sounds Like" sections to reach your ideal raving fans
• The one thing you must do with your song files

• An awesome song sample trick hardly anyone is doing
• What you really should and shouldn’t do with your default photo
• How to maximize your Profile Settings
• Special resources to help you spice up your profile's look and feel (with an important word of warning)

Using MySpace to Turbo-Charge Your Indie Music Career

• The 7 types of "Friends" you need to make on MySpace
• How the most successful bands build huge and loyal friend lists
• Four ways to uncover your ideal MySpace friends and music business contacts
• Top tips for sending and receiving friend requests
• The "Smart Way" and the "Dumb Way" to leave comments
• Three things you need to know about sending and receiving MySpace messages

• Why you need to post Bulletins and add your Upcoming Shows to the calendar — and how to do it effectively
• Advice on posting killer content to your blog and joining MySpace groups
• Why you should create your own MySpace group to attract fans like magnets
• The best ideas on working the Forums and posting in the free Classifieds section
• More hot tips on uploading your videos, scouring the MySpace Music Directory, and using Music Search

Video Directors 2

This is a list of notable music video directors whose body of work has been considered exceptional. Here are some examples of their videos...i tried to get a range of genres and artists:

• Chris Applebaum

Natasha Beddingfield, Unwritten:

The Pussycat Dolls, I Don't Need A Man:

Rihanna, Umbrella:

• Steve Barron

Micheal Jackson, Billie Jean:

• Samuel Bayer

Green Day, St Jimmy:

Pink, Who Knew:

My Chemical romance, Black Parade:

• Dion Beebe
• Burning Vision


• Marty Callner


• Mariah Carey


• Peter Christopherson


• Roman Coppola

Coppola has also directed clips for artists including Green Day, Fatboy Slim, The Strokes, Phoenix, Daft Punk, The Vines, God Lives Underwater, and Wyclef Jean.

• Anton Corbijn

Metallica, Mama Said:

• Chris Cunningham


• Patrick Daughters

Snow Patrol, Hands Open:

• Jonathan Dayton & Valerie Faris


• Brian Philip Davis


• Nigel Dick

The artists and bands Dick has directed to date include Oasis, The Backstreet Boys, Toni Braxton, Good Charlotte, Green Day, Il Divo, Elton John, Ricky Martin, Paul McCartney, Amy Lee, Tina Turner, Celine Dion, R.E.M., Gloria Estefan, NSync, Pussycat Dolls, and Ozzy Osbourne.

• Fred Durst


• David Fincher

Fincher directed big budget music videos for artists such as Madonna (including "Express Yourself", "Vogue" "Oh Father" and "Bad Girl"), Billy Idol ("Cradle of Love"), Jody Watley, Rick Springfield, Steve Winwood, George Michael, Michael Jackson, Aerosmith, Paula Abdul, the Rolling Stones (including "Love Is Strong"), Nine Inch Nails ("Only"), the Wallflowers, The Outfield and A Perfect Circle

Madonna, Express Yourself:

• Andrea Giacobbe


• Jonathan Glazer


• Michel Gondry

Wyclef Jean, another One Bites The dust:

• Godley & Creme

Sting, If You Love Somebody Set Them Free:

• Lasse Hallström


• Sanaa Hamri


• Rob Heydon


• Paul Hunter

TLC, Unpretty:



Britney Spears and Madonna, Me Against The Music:

• Ian Inaba

Eminem, Mosh:

• Spike Jonze

R.E.M, Crush With Eyeliner:

Ludacris, Get Back:

• John Jopson


• Joseph Kahn

BackStreet Boys, Everybody:

Brandy & Monica, The Boy Is Mine:

• Ray Kay

Destiny's Child ft T.I. & Lil Wayne, Soldier:

• Tony Kaye


• Marc Klasfeld

N Sync, Girlfriend:

Bon Jovi, Misunderstood:

Avril Lavigne, When You're Gone:

• David LaChapelle

No Doubt, It's My Life:

Britney Spears, Everytime:

Amy Winehouse, Tears Dry On Their Own:

• Francis Lawrence

Will Smith, Black Suits Comin' (Nod Ya Head):

• Diane Martel

Omarion, Touch:

Christina Aguilera, Genie in a Bottle:

• Leah Meyerhoff


• Dave Meyers


• Chris Milk

Kanye West, Jesus Walks:

• McG


• Mike Mills


• Sophie Muller

Annie Lennox, Keep Young and Beautiful:

No Doubt, Don't Speak:

Lily Allen, Smile:

• Jake Nava

Big Brovaz, OK:

Natasha Bedingfield, Single:

Beyoncé & Shakira, Beautiful Liar:

• Marcus Nispel


• Tommy Pallotta


• Mark Pellington

The Fray, How To Save a Life:

• P.R. Brown

MeatLoaf, Cry Over Me:

• Tim Pope

The Cure, Boys Don’t Cry:

• Brett Ratner

P Diddy, Diddy:

Mariah Carey, We Belong Together:

• Herb Ritts

N Sync, Gone:

• Chris Robinson

JoJo, Too Little Too Late:

Boys II Men, Color of Love:

• Matthew Rolston

Eternal, Just A Step From Heaven:

Destiny's Child, Bootylicious:

• Mark Romanek

Coldplay, Speed of Sound:

• Zbigniew Rybczynski
  
• Jake Scott


• Stéphane Sednaoui


• Dawn Shadforth


• Shynola


• Marcos Siega


• Floria Sigismondi

Christina Aguilera, Hurt:

• Wataru Takeishi

Takeishi has created videos for Japanese superstars such as Ayumi Hamasaki and Every Little Thing

• Julien Temple


• Patric Ullaeus


• Marc Webb

O-Town-These Are The Days:

My Chemical Romance, I'm Not Okay (I Promise):

• Hype Williams

Aaliyah, Rock The Boat:

Hoobastank, If I Were You:

Kanye West, Stronger:

• Bille Woodruff


• Little X


• Adam Yauch


• Jonas Åkerlund

Christina Aguilera, Beautiful:

Video Directors

I’ve found that no artist uses just one music director for all of their videos, no matter how successful the videos may be. This is mainly because in each video there are different meanings or preferred looks therefore they may require a different style. Here are a few examples:

Justin Timberlake
· LoveStoned: Robert Hales
· SexyBack: Michael Haussman
· Cry Me A Rover: Francis Lawrence

Nickelback
· Photograph: Nigel Dick
· Saving Me: Nigel Dick
· Far Away: Nigel Dick
· If Everyone Cared: Dori Oskowitz

Eminem
· Cleaning Out My Closet: Philip G Atwell
· Stan: Philip G Atwell
· Guilty Cconscience: Philip G Atwell
· Without Me: Joseph Kahn
· Mosh: Ian Inaba

Beyonce
· Crazy in Love: Jake Neva
· Baby Boy: Jake Neva
· Naughty Girl: Jake Neva
· Me Myself and I: Johan Renck
· Ring the Alarm: Sophie Muller

Fall Out Boy
· Thnks Fr Th Mmrs: Alan Ferguson
· Sugar, We're Goin' Down: Matt Lenski
· This Aint A Scene, It's an Arms Race: Alan Ferguson

In cases such as Linkin Park with such a creative group of people it is possible for some of the band members to either solely or help direct the music videos. For example What I've Done was directed by Joe Hahn who has also directed videos for others such as Static-X, Story of the Year, Xzibit, X-ecutioners and Alkaline Trio.

Well Known British Music Video Director

Dawn Shadforth is a British music video and documentary director. Shadforth is one of the foremost directors in her field and has directed and edited promotional music videos for artists such as Kylie Minogue, Oasis, Goldfrapp, Sugababes and Garbage. She has received several awards including Best New Director at The Creative Design Awards, Best Special Effects for Garbage’s "Special" at the MTV Video Music Awards and Visionary Video at the VH1 Awards. An exhibition of her work has recently been featured at the Creative Futures show. Her work is well known for its tightly choreographed performances and for liberating the movement of dancers rather than containing it.

In 1996 she was asked by a Mantronix band member to direct the music video for their underground hit "Hush" in New York. In 1997 Shadforth moved to London, England to work full time as a music video director. In London her work quickly received public and industry recognition. Her music video for the All Seeing I single "Beat Goes On" won for Best Dance Video at the 1998 Muzik Video Awards and for Best Editing at the 1999 Creative Design Awards. In June 1998 she signed to Black Dog/RSA Films, a music video production company based in England.

Shadforth edits all her own work, which is rare in the music video business. "I've always done it, right from the word go," she explains. "I find it impossible to communicate to somebody--it's just something that doesn't go through your conscious thoughts and, because it's music, it's different from cutting a story. When I have an idea, it's motivated by editing." Shadforth feels that the use of an editor will limit her creative ideas and just complicates the directorial process.

In 2001 Shadforth made her directing breakthrough with the Kylie Minogue video, "Can't Get You Out Of My Head". The video features Minogue in a computer generated futuristic city, arriving in a space-age car, seductively and rhythmically shifting the gearstick as she drives, before eventually dancing in a clipped pulsating style in front of a group of male dancers all wearing bizarre red plastic headgear. The video is well known for its tight choreography as well as for featuring Minogue in a deceptively revealing white costume with a plunging neckline and wide open front. The video was quickly picked up by many music video channels and is credited with making the song a number one hit worldwide. The exposure from the video quickly made Shadforth a "must have" director, and the film has been widely mimicked and parodied.

She also directed the award-winning promo film for "The Importance of Being Idle", the acclaimed second single from 2005's comeback album by Oasis, Don't Believe the Truth. The film was a clever pastiche of 1960's black and white kitchen-sink drama films, featuring a parade of high-kicking undertakers, led by the Welsh actor Rhys Ifans. (The name of the undertaking firm featured in the video is 'Shadforth and Sons'). The band themselves praised the video, and it was said by critics at the time to be the best video Oasis had ever made. It went on to win the award for Best Video of 2005 at the NME Awards in early 2006, and the song itself went to Number 1.

Videography

"Number 1" - Goldfrapp (2005)
"The Importance of Being Idle" - Oasis (2005)
"Ooh La La" - Goldfrapp (2005)
"French Kisses" - Jentina (2004)
"Chocolate" - Kylie Minogue (2004)
"Who Is It" - Björk (2004)
"Train" - Goldfrapp (2003)
"Miss Lucifer" - Primal Scream (2002)
"In Your Eyes" - Kylie Minogue (2002)
"Can't Get You Out Of My Head" - Kylie Minogue (2001)
"Weak Become Heroes" - The Streets (2002)
"Spinning Around" - Kylie Minogue (2000)
"Bag It Up" - Geri Halliwell (2000)
"King For A Day" - Jamiroquai (1999)
"What'Cha Gonna Do" - Eternal (1999)
"Sing It Back" - Moloko (1999)
"Special" - Garbage (1998)
"Beat Goes On" - All Seeing I (1998)
"Lights" - Scissor Sisters

Potential Idea

Pinks Love Song



At first i thought about doing a upbeat song which would enable us to do a dance video however after thinking about it more i realised i liked the idea of doing a video wich is more narrative based. I think that this would be easier to do with a slower song and therefore because i love this song i suggested it to my group. A positive point to doing this song is that it is short enough and it hasnt been released meaning there is no music video for it already.

Idea For The Video To This Song

I thought of having a girl writing her diary as the main idea to the video as the lyrics are about writing a song. to cut up this image there would be different shots of the same girl with different boyfriends who have let her down or broken her heart. However when the mood and the lyrics (in terms of topic) changes mood we could have clips of her and the one she loves as the lyrics suggest a 'happily ever after'

Audience

1. The Target Audience: it would be for a female audience as they generally like love songs and because they can relate to the lyrics of the song. the age for those females would be teens upwards as thats when you start gettin interested in the opposite sex. couples would also be quite an important audience as well
2. this song/video would be liked by girls/woman who have different tastes as it is a very nutral kind of song. It isnt specifically linked to a genre however they may be fans of pink and other artists like kelly clarkson and soulful artists like lemar

Beyonce 'Green Light'

1. It was directed by Melina and Beyoncé and is a r'n'b/funk video
2. The lyrics and visuals are illustrative eg:

• on the line 'Like a perm that's been left too long' she acts as if shes combing her hair
• on '2 millions' she has to fingers up
• green boxes are on the screen during the chorus
• ends with a green screen

3. Illustrative:

• cuts to the beat
• band shown esp at the end of the video focusing on the brass instruments and the drums
• the bridge of the song is a lot slower and here theres no dancing just beyonce lying on a life size sign

4. There are constantly visual hooks throughout the video

5. Scopophilia

6. The music video was inspired by Robert Palmer's music video Addicted to Love and Madonna's Human Nature. her dancing infront of the band remindes me of Amerie's Onte Thing video

7. Mostly concept and performance based...there is no narrative within the video

Link to Amerie One Thing: http://youtube.com/watch?v=Xa1qaAcJG70

Link to Robert Palmers Addicted To Love: http://youtube.com/watch?v=C4EJkI3hN0w

Link to Madonnas Human Nature: http://youtube.com/watch?v=7emPXuqN1xc

Potential Songs

• i really like the idea of doing a track off of kelly clarksons last album breakaway, esp some of her slower songs because they tend to have a narrative behind them making the idea of doin a video to it seem slightly easier. hopwever a problem with this is they tend to be over 3 minutes long
• another quite nice song is pinks 'love song' off the 'try this' album which is a very short song and doesnt have an official video for it

Collision Course Album Cover

• This cover is pretty typical of a cover for a linkin park album cover as mike shinoda - one of the vocalists and guitar players in the band - is always on the project design team who also cover the design of their album covers. He draws anime so it isnt surprising that the album cover has an anime feel to it. The colour of the whole cover gives it an earthy feel as the prodominant colours are brown and orange. there are also quite a few musical images for example a keyboard, mic, speakers, guitars...

• there isnt much text on the front cover jus the artist name and the name of the abum. the name of the artists is larger than the album name. the linkin park is also bigger than jay z's suggesting they had more of an input... they are both the same font style - stencil - but different colours. artist names: blue and wite, and album colour: orange. all the text is in the centre of the cover as well. any extra info is put on a sticker. on the back cover the headings are inthe same font as the text o the front jus a smaller size and in black. the rest of the text is similar to arial and either blue or black

• On the front cover the text is infront of the images, however on the back the images are interrupted by a white 'splash' which is covered by the text. on the inside cover on the first two pges the pictures are the background for the text, however for the rest of the booklet the bottom of the pages are especially for the text and the rest of the pg is for pics of the band members etc.

• The artists and their record labels are mainstream esp jay z who produces music himself etc. the cover shows the fact that they have the money because of the fact that the package not onlii contains a CD bt also a DVD as well qas d fact that the cover is a cardboard, 3 folded cover and the animation runs throughout the cover and is also consistent to the inside cover.

• the potential target audience is oviously quite a modern audience ie late teens to early 30as mainly because of the anime-grafitti crossover. the grafitti represents jay zs supports while the anime feel is for the linkin park followers.

Album Covers #2

How id catagorise covers....by:

• year
• genre
• artist
• record label
• prodcer
• artist (designer of cover)
• target audience
• independently produced/mainstream

Album Covers #1

Typical Features

Front:

• name of the artist
• name the album
• picture of the artist/symbol tat represents the artist
• information about the tracks on the album, eg any bonus tracks and the names of those that have been released off the album (britney album shows the fact that 2 brand new tracks are included and because enhaced CD was quite new in 2000, it shows that it has the 'Lucky' video as part of the enharced CD, the Dutty Rock album by sean paul shows which other artists feature on the album for example Sasha on the 'im still in love with you' single)
• if it has 'explicit content'
• if a DVD is part of the package like the LP and JayZ Collision Course album

Back:

• tracks and their number
• bar code
• artist/record label website
• record label symbol
• info about copyright
• where it was manufactured
• picture of the artist/symbol tat represents the artist

Inside cover:

• pictures of artist
• track info eg who wrote the lyrics, music, who produced it, length of track, who published it
• a message from the artist thanking those close t them/who helped them get to where they are now
• previous albums

Album Covers

According to wikipedia:
an album cover is a cover used to package commercial audio recordings such as the printed cardboard covers that were typically used to package 12" gramaphone records from the 60s through to he 80s whent the 12" record was the major formatg for distribution of popular music.

The cover serves 3 main purposes:

• To protect the record, whose grooved surface was delicate
• To advertise the contents, as the record had little room on its own record label.
• To convey the artistic aspirations of the original artists

The covers i will b looking at are:

Release Date: 26-6-2006

Release date: 23-5-2005

Release Date: 29-11-2004

Release date: 1-9-2003

Released date: 25-11-2002

Release Date: 9-12-2002

Release Date: 16-05-2000

Release Date: 16-11-1992

Release date: 7-9-1987

Release Date: 1980

Different Music Videos: Genres

THE GORILLAZ - They are an elctro/rock band who could also be classed as alternative rock. Their videos are pretty interesting as they are alsways in a cartoon format and they tell a story thaat is loosly connected to the actual song. Heres an example:



NICKELBACK - They are a rock band and like many other rock bands their videos always feteaure the band playing the song either in a concert or in a recording studio. this video as well as the video for theie other song Far Away are an example of this:



MISSY ELLIOT AND CIARA - both hip hop and r'n'b artits have dance as a major part of their video. This is common for most videos of this genre as seen in other artists videos like

The Loose Control video by Missy Elliot is a great example http://www.youtube.com/watch?v=N_jlcMVI5xE

As is Ciaras Like A Boy:


BRITNEY SPEARS (early years) - Pop videos as we know it (old school pop like Nsync) have very cheesy dance movement that exaggerate the lyrics in the song:


nsync are the epitemy of the old school boy band as they have a bunch of girls dancing around them as well as having the cheesy boy band moves:
http://www.youtube.com/watch?v=vIwm9jUjLvk
this song in general sums up the pop genre and the video jus emphasises the ideas they talk about in the song

Previous A2 Student Music Video

This is an example of a video done by a group of A2 media students from another school. Before i watched this video i thought it would be really difficult to do a video for a rock song as rock is just mainly associated with heavy metal. But after viewing this video i realised that it would be possible to do a video for a pop rock song rather than a genre that is heavier.

Independent UK Record Labels

• Artists Against Success Records is a UK based independent record label that has released records from MJ Hibbett, Plans & Apologies, and The Chemistry Experiment. They usually work with indie or alternative rock bands.
  
  Their personal company quote:
  
  ‘Welcome to the world of Artists Against Success. Here you will discover the ways of VALIDITY, where Brave New Ways of being a record company are utilised, such as Treating the ARTISTE like a Human Being, Telling the TRUTH, and DEFYING the PREVAILING ORTHODOXY of the Record BUSINESS.....One day THE KIDS will rise, and all record companies will work this way. Until then, read on, and ENJOY this, our NEWS.’ http://www.artistsagainstsuccess.com/
• Trend Records is a small record label with its own recording studio about 15 miles west from Aberdeen and 7 miles east from Aboyne in Scotland. The company is owned and ran by Thomas Button and Michael Fawcett. It started in 2004 by Thomas in a very small garden shed. About a year after that much better studios were built and bands started to get interested then Michael joined the company in late 2006 then the company really started. They have recorded bands like ILLICIT, Tucano and Armour Against Fate. They have had record deals with Toxic Distortion and DJ liam c. There website is http://www.trendrecords.co.uk/ and www.myspace.com/trendrecords
• Gwarn Music is an independent record label which was created in Manchester, England in 1991. It was founded by former 52nd Street guitarist Tony Henry to release his then new music project FR’ Mystery (lead vocalist Lorna Bailey) after talks to sign the act to WEA in London broke down. The label was initially independently distributed by local city record shop Manchester Underground, before New Order manager Rob Gretton invited Henry to bring the label under the wing of his then new imprint Rob’s Records in late 1994. This was the second time in over ten years that Henry and Gretton had worked together. Gretton was 52nd Street’s A&R Manager at Factory Records.
  Gwarn Music is now the sole owner of all 52nd Street's master copyrights released through Factory, A&M (US) and Profile Records (US) in the 1980s.

What i have learnt from this is the fact that many independent record labels seem to work with band associated with very niche genres such as indie and alternative rock or grime. This means in order for us to become successful with our coursework we will have to work with either an artist/band that arent that well known or find a song that isnt very well known. This will also help us keep our video quite original as it wont really be compared to any recent or well known videos for that particualr song.